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Summer Guide To San Diego It"s that time of year again. As spring settles in (albeit slowly), the summer music festival season in Denver is hard on its heels. We"ll be giving you a heads-up about some of these events as they approach-and we"ll start with the annual Westword Music Showcase, to be held June 22, 2013. Some families will head to Kings Dominion for the Bachata festival wristbands on Sept. 1 for a day filled with live music and rides. Others will be entertained at Busch Gardens or Water Country, USA. Tailgating is simply getting up plenty of brochures, samples and any products you may have on hand. Get together plenty of kits or mini kits and take them with you. Create signs that say "FREE AVON" one someone comes up and asks what you mean by free AVON tell them you have free brochures and samples. Finish it off by letting them know you are giving full size products for anyone who joins AVON today. Let them know it"s only $10 and there are no quotas. Even if they aren"t interested give them the opportunity to earn their products at a discount just buy opening an AVON account for themselves! Many will find this as a way to save money and then in return become a rep and most likely start selling to others! Experience the bliss of a healthy lifestyle at the Healthy Living Festival which is going to take place on October 13 and 14, 2012 at the Del Mar Fairgrounds. Learn about living a healthy life, adopting healthier habits, maintaining a healthy weight and a healthy home. You can place as many raffle boxes out as you would like. Check with your local shops florist salons and any where else you may have to see if you can leave event wristbands a raffle box there for their customers. Monitoring all communication events, monitor all voice and video calls, text messages, or data connections registered by the phone, press the ring looking button and select Log, and press to open the general log. For each communication event you can see the sender or recipient sport wristbands name phone number name. But the honeymoon"s about to end friends. Now is when we will see what the press is most concerned about. Are they more Lefties than they are the Fourth Estate? Or will the dearth of Republicans to blame see a change in the Press Corps rhetoric toward Democrats? Extra Bonus idea Contact local businesses in your area to see if they would like to purchase an ad in your program. Leave a few pages fee in your program for his purpose. Selling advertisements will generate added revenue. Another idea is to see if the businesses would like to donate any items, gifts, coupons etc.. as prizes for your play. At the end of the evening whoever guesses the "murderer" will receive a prize from a local business plus this business gets a free promotional plug. Hopefully these tips will get you started in the wonderful world of Murder Mystery Hosting!
A woman experiences a virtual fitting mirror backed by Alibaba’s AI technologies. Provided to China Daily

Today"s digital retail landscape has "spoiled" modern consumers who now have high expectations for a personalized shopping experience, and this means that marketers must improve customer interaction and meet these demands by tapping into artificial intelligence, according to industry experts.

Jacky Tang, general manager of Reo Communications, a digital agency in Shanghai, pointed out that AI technology can allow marketers to separate their customers into distinct categories and understand exactly what motivates them.

"By analyzing customers based on their movement among segments over time, we can achieve dynamic micro-segmentation, and predict future behavior in a very accurate fashion," he said.

Tencent Holdings Ltd, the developer of messaging app WeChat and mobile games, has been leveraging AI to create more personalized shopping experiences by allowing their partner merchants to customize their virtual storefronts for individual visitors. According to Tencent"s chief operating officer Ren Yuxin, the idea here is to offer real-time, tailor-made product recommendations based on a variety of factors like age, gender, location and purchasing power.

Over at Alibaba Group Holding Ltd, the world"s largest e-commerce site by transaction volume, AI is used to provide more precise search results and relevant product recommendations to users, which in turn drives sales.

According to Zhao Bin-qiang, an algorithm expert at Alibaba"s digital marketing business unit, the company"s "e-commerce brain" system can identify a consumer"s preference for certain products, price ranges, product specifications and other key parameters. It then uses the data to build models to predict what consumers want before making recommendations for relevant products.

Ren Peiyu, chief product officer and president of nEqual, a data technology firm, said that artificial intelligence is also playing an increasingly important role in helping marketers capture the right audience and engage with existing users.

He referred to the use of data management platform, which is in essence a unifying platform to manage, organize and activate any form of data from any source, and convert it in a way that is useful for marketers, publishers and other businesses to know their audiences.

Ren explained that such platforms can create a set of audiences based on a range of variables like demographics, geography and behavior to create a unified customer view. It can also translate data into useful information for marketers, publishers and other businesses to know their audiences better.

Fast-moving consumer goods, maternity and baby products, as well as automobiles are among the top three sectors that embrace such smart data management tools to optimize customer outreach, he noted.

"In China we notice a growing urgency for brands to trace where their marketing budget goes and how well the advertisements are tapping into prospective customers," said Ren.

He also highlighted how algorithm can make the lives of marketers easier. For example, AI can be used to identify target audiences simply by analyzing what advertisements people click online or the search terms they normally use.

"This will reduce the need for us marketers to understand every signal and define an audience, amid an influx of high velocity and high variance data," he said.

"Also, with new avenues such as the emergence of new social media platforms being added frequently for the customer to interact with products and services, AI"s probabilistic decision-based journey can help marketers adapt to the changes to the dynamic customer journey and target the audience with better precision."


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